What is Shazam?

Shazam is an app to recognize the music you are currently listening to. It gives you the name of the artist, the name of the song and the lyrics. Your Shazam is then saved to your library and you can purchase it through Apple Music or Google Play Music, for example.

Why is Shazam so important?

Shazam is used by more than 1 BILLION people and the markets know it very well. If a song gets a lot of Shazams, Apple Music, Spotify, and Amazon Prime will put the song on multiple playlists, making it even more popular.

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Also, radio stations are now making their playlists with Shazam. A song on the Shazam playlist has a strong chance of being played on airplay globally.

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BLACKPINK's only gateway to radio?

It is very probable! BLACKPINK being a foreign group, only the popularity of their songs on Shazam will allow BLACKPINK to be known by radio DJs. Radio makes a big impact: millions of people reached and a top spot on the BILLBOARD HOT 100!